Color Palette
USC Cardinal (Pantone® /PMS 201C) must be used prominently in all color applications as it is the strongest visual link to the USC brand and is required for color reproductions of the USC Law signature. In addition to the primary USC palette of Cardinal (Pantone®/PMS 201C) and Gold (Pantone®/PMS 123C), the USC Law identity system provide a palette of complementary colors that will enhance the USC colors while establishing a distinct visual identity for USC Law. Consistent and prominent use of these colors will help unify USC Law publications.
Primary Palette
| PMS 201C* (Web #990000) |
PMS 123C* (Web #FFCC00) |
BLACK (Web #000000) |
GRAY (Web #666666) |
|---|---|---|---|
*Note: For uncoated, spot-color applications, a special mix should be used as no Pantone® (PMS) uncoated accurately reproduces USC Cardinal or Gold. USC Cardinal should never be screened, either for print or web use.
Secondary palette
Colors for the secondary palette were carefully selected to convey a bold, contemporary sensibility. All of these colors complement the primary palette, particularly USC Cardinal, and each of the secondary palette's colors will work well in projects that must be designed in just two colors (black plus another color).
|
Warm Gray 11C Warm Gray 11U DS 324-9 C DS 323-9 U (Web #765C56) |
PMS 7496 C PMS 384 U DS 312-1 C DS 304-1 U (Web #669933) |
PMS 138 C PMS 138 U DS 32-1 C DS 18-1 U (Web #FF9900) |
PMS 7497 C PMS 7497 U DS 308-6 C DS 308-6 U (Web #666633) |
PMS 308 C PMS 308 U DS 235-1 C DS 235-1 U (Web #006699) |
PMS 7511 C PMS 7511 U DS 29-1 C DS 131 U (Web #CC6600) |
|---|---|---|---|---|---|
Tertiary palette
The tertiary palette offers neutral colors that provide contrast and a more subdued tone.
|
Warm Gray 2C Warm Gray 2U DS 330-6 C DS 330-9 U (Web #D9D2CE) |
PMS 7493 C PMS 7493 U DS 296-7 C DS 300-7 U (Web #B7D885) |
PMS 7500 C PMS 7500 U DS 9-8 C DS 9-8 U (Web #FFFFCC) |
PMS 7537 C PMS 7537 U DS 334-4 C DS 334-5 U (Web #B6B692) |
PMS 552 C PMS 552 U DS 240-9 C DS 240-9 U (Web CBF2FE) |
PMS 7508 C PMS 7508 U DS 23-6 C DS 19-7 U (Web #FFCC90) |
|---|---|---|---|---|---|
