R E S O U R C E S

USC | LAW

News & Events

Examining the Supreme Court Docket

Experts highlight significant cases from the 2008-09 term, which opens Oct. 6 /more

Memorial Fund’s 15th Anniversary Observed

USC Law celebrates the life of Adam Freeman Scott ‘93 /more

Les Moonves addresses entertainment in a digital world

Head of CBS will keynote Institute on Entertainment Law and Business /more

USC | Gould School of Law

Color Palette

USC Cardinal (Pantone® /PMS 201C) must be used prominently in all color applications as it is the strongest visual link to the USC brand and is required for color reproductions of the USC Law signature. In addition to the primary USC palette of Cardinal (Pantone®/PMS 201C) and Gold (Pantone®/PMS 123C), the USC Law identity system provide a palette of complementary colors that will enhance the USC colors while establishing a distinct visual identity for USC Law. Consistent and prominent use of these colors will help unify USC Law publications.

Primary Palette

PMS 201C*
(Web #990000)
PMS 123C*
(Web #FFCC00)
BLACK
(Web #000000)
GRAY
(Web #666666)
       

*Note: For uncoated, spot-color applications, a special mix should be used as no Pantone® (PMS) uncoated accurately reproduces USC Cardinal or Gold. USC Cardinal should never be screened, either for print or web use.

Secondary palette

Colors for the secondary palette were carefully selected to convey a bold, contemporary sensibility. All of these colors complement the primary palette, particularly USC Cardinal, and each of the secondary palette's colors will work well in projects that must be designed in just two colors (black plus another color).

Warm Gray 11C
Warm Gray 11U
DS 324-9 C
DS 323-9 U
(Web #765C56)
PMS 7496 C
PMS 384 U
DS 312-1 C
DS 304-1 U
(Web #669933)
PMS 138 C
PMS 138 U
DS 32-1 C
DS 18-1 U
(Web #FF9900)
PMS 7497 C
PMS 7497 U
DS 308-6 C
DS 308-6 U
(Web #666633)
PMS 308 C
PMS 308 U
DS 235-1 C
DS 235-1 U
(Web #006699)
PMS 7511 C
PMS 7511 U
DS 29-1 C
DS 131 U
(Web #CC6600)
           

Tertiary palette

The tertiary palette offers neutral colors that provide contrast and a more subdued tone.

Warm Gray 2C
Warm Gray 2U
DS 330-6 C
DS 330-9 U
(Web #D9D2CE)
PMS 7493 C
PMS 7493 U
DS 296-7 C
DS 300-7 U
(Web #B7D885)
PMS 7500 C
PMS 7500 U
DS 9-8 C
DS 9-8 U
(Web #FFFFCC)
PMS 7537 C
PMS 7537 U
DS 334-4 C
DS 334-5 U
(Web #B6B692)
PMS 552 C
PMS 552 U
DS 240-9 C
DS 240-9 U
(Web CBF2FE)
PMS 7508 C
PMS 7508 U
DS 23-6 C
DS 19-7 U
(Web #FFCC90)