Identity Program

This web site outlines the USC Gould School of Law's visual identity. This identity system was created to give visual consistency to USC Law publications, merchandise, banners and other items. This visual consistency will help to not only unify USC Law publications and products, but also strengthen our reputation by ensuring broad recognition and immediate association between the USC Law name and the messages and quality of the items on which the name appears.

A strong, cohesive visual identity will help communicate USC Law's unique attributes to all those who come in contact with our publications and products. This identity system provides simple guidelines for use of name, logo, signature, and color that will help ensure consistency in the publications and products developed by various departments and programs of USC Law. This system was purposefully designed to be quite flexible so that you can adapt the guidelines to your specific audience and mission.

Please contact the USC Law public relations office with questions about usage and permissions.

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  Using the Gould Name

  Learn how to properly reference the USC Gould School of Law and how to use the name in publications, merchandise and web applications.

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  Graphic Identity Components

  Download the approved logos for USC Gould School of Law for both web and print use.

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  Color Palette

  Approved primary, secondary, and tertiary color palette for the USC Gould School of Law.

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  Download Style Guide

  Downlaod the full PDF of the official USC Law style guide, which includes sizing and spacing requirements and tips for designers.